We have already briefly discussed that sirens are not just temptations that come from within. They are the many tweets, youtube videos, news articles, blog posts, PR statements made in the media that each push an agenda of their own. Attempting to analyzing all this news in a rational, fair manner is a shortcut to disaster, especially when it comes to investments. First, thanks to social media and its many different mediums, anybody can broadcast their opinions over the internet. Knowing that attracting a large viewership or following can bring you money and influence, people seek to project messages that are incendiary rather than objective. Many times this involves making educated guesses or false claims about what will happen in the future. It is important to make sure that you as an investor do not fall under the spell of the media sirens out there. The way to do is to be extremely economically selfish when it comes to digesting news. Economically selfish means only caring about the news means for the money you put in. Are we concerned about which dress Kim Kardashian is wearing the upcoming Oscars? NO! Does news of the Dow Jones falling by 15 basis points really matter to you? Actually no. Its more about the background causing the drop that is more important. Bitcoin being adopted in American Walmarts as a payment method? If you have invested in Bitcoin, this IS the news that you would want to pay attention to since it potentially can cause more people to learn about Bitcoin and invest in it. To ward the all the media sirens away, be liberal in trashing out any news that does not serve to help you make your investments greater or protect them.